Customer Solutions
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What are travellers looking for when they are turning to a modern travel agent? It’s an important question that’s on the minds of numerous travel agents across the world.

According to the experts – both business and leisure travellers increasingly look for door-to-door solutions that will cover the entire life cycle of a trip. If the travel agent is unable to offer this value, the traveller will quickly look elsewhere.

In a study on the 21st century travel agent conducted, the Association of South African Travel Agents (ASATA) said that it has become increasingly important to understand the customers’ context, circumstances and needs so that travel agents can offer a truly personalised offer.

“Become more customer-centric and focus on services relevant to meeting customer’s priorities so that you can make their trip as ‘painless’, ‘hassle free’ and stress free as possible,” ASATA urged travel agents.

One important – but often overlooked – aspect of offering clients a door-to-door experience is transfers or car rental.

By pre-arranging transfers or car rental, travel agents can save their customers a lot of headaches and worries associated with catching a taxi at the airport.

Amadeus last year introduced Amadeus Transfers, allowing travel agents to offer their clients a one-stop-shop trip experience, while at the same time earning commission from transport providers who are eager to partner with them.

Travel agents can book transfers via Amadeus Selling Platform Connect or on the mobile version of the solution.  All online customers, even non-Amadeus members, will enjoy the customisable white label option. Non-Amadeus travel agents can simply book transfers via this link.

Last month, Amadeus also announced a new agreement with The Hertz Corporation to provide travel agencies and travellers around the world access to Hertz’s full inventory across its Hertz, Dollar, Thrifty and Firefly brands.

Travel advisors will have at their fingertips, Hertz’s approximately 10,200 corporate and franchisee locations throughout North America, Europe, The Caribbean, Latin America, Africa, the Middle East, Asia, Australia and New Zealand.

Additionally, Hertz is also the first vehicle rental provider to leverage open technology through XML to offer options and features with more agility.

Peter Altmann, Head of Mobility and Insurance, Amadeus: “At Amadeus, we believe in choice. Our goal in mobility is to help car rental providers personalize their offers in the most dynamic way possible and to distribute their content and fares through the Amadeus Travel Platform with accuracy, flexibility and speed. With our advanced technology capabilities, Hertz can offer travel agents and travellers the latest features in a much faster, more agile way.”

Through this agreement, Hertz will gain access to Amadeus’s suite of digital media and business intelligence products to reduce cost and improve fleet management. Amadeus Revenue Integrity will process Hertz reservations to identify potential duplicate and non-productive reservations. This will allow Hertz to release inventory that will not be rented and resell it.