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À quoi ressemblera le monde du voyage en 2030?

En 2030, le paysage démographique et économique mondial changera drastiquement avec un milliard de personnes en plus sur la planète, selon les Nations Unies. Ce qui rend ce chiffre encore plus impressionnant, c’est que malgré toute l’attention portée sur la …

Pourquoi les voyageurs délèguent-ils la préparation de leur voyage?

Les chercheurs de simplicité apprécient par-dessus tout la transparence et l’absence de problèmes dans l’organisation et le déroulement de leurs vacances, et ils sont prêts à déléguer la prise de décision à des partenaires de confiance tels que les agences …

10 ways travel businesses can benefit from data science

Science is officially sexy. Well, data science to be more precise. These days we have access to an overwhelming amount of data on travellers – but what should we be doing with it? The reality is that hidden beneath this …

Preferred tech of the Cultural Purist

Instant vs Personalised; the next online travel dilemma

The antithesis of the stereotypical Hawaiian-shirt wearing, camera-laden traveller, Cultural Purists want to experience the “real” place they are visiting and completely immerse themselves in the unembellished culture of a destination, making genuine connections with locals while sidestepping all the …

Smarter Business Travellers

For anyone older than 35, millennials (or those born between 1980 and the mid-2000s) may seem to be a rather mystifying bunch. Some may call them well-informed while others may even dare to refer to them as demanding, but what …

Meet Kelly Pure – a Cultural Purist who wants to explore the world

Kelly Pure, a 28-year-old fundraising manager for an NGO, lives in Lusaka, Zambia. No stranger to travelling, Kelly spent her early 20s backpacking across South-East Asia, and also working as a volunteer teacher in Malawi and Ghana.

It was during …