Attractive young woman and technologies of the future
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Step aside Siri! The new kid on the mobile block could just be you, but in virtual form.

Today’s travellers want a personalised, seamless and ‘always connected’ experience and they are looking to their travel agent to provide it.

A personalised and seamless travel experience is just the start of the journey towards a more sophisticated world, which we define as ‘virtual’ and ‘collective’. Don’t be surprised if the business traveller of tomorrow demands a virtual travel assistant in the form of a hologram nestled comfortably on a cell phone at the ready to assist with travel.

Apple’s Siri may sometimes fail to meet the needs of the business traveller, but is bound to get a whole lot smarter in the future. The same can be said for IBM’s Watson and Microsoft’s Cortana. Expect these ‘nice-to-have’ virtual assistants to become an important part of the business traveller’s journey, as they start to offer personalisation that covers all stages of travel.

The virtual assistant has all the traveller’s information at its fingertips: from when and where meetings are being held to the location of the traveller’s hotel and airline arrangements. Over time, virtual assistants will know so much about the user, they will be able to predict the travellers’ preferences, not just based on historic data but by taking into account the travellers’ mood, social situations and trends, economic factors and even experiences the traveller might have forgotten.

Sound a little far-fetched? The future really is now and let’s face it, Siri needs a little competition. So get ready to embrace the Internet of Things and its impact on managed travel and learn more about Managed Travel 3.0 according to Amadeus.