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What is your name?

Kainembabazi Sabiti.

What is your job title at Amadeus and what does your job entail?

Brand & Communications Manager, East Africa. I’m responsible for implementing internal and external marketing and communications activities for the East Africa markets.

How long have you been with the ACO?

Eight years.

Why did you decide to join Amadeus? What do you like about the company?

I was actually “poached” from my previous employer! At the time I joined, I was handling Uganda, Rwanda and Burundi and I welcomed the opportunity to use my French language skills. It was also my first move into a management position.

What would you like to achieve at Amadeus and what would you like to see Amadeus East Africa achieve going forward?

Amadeus is already an established name and brand in East Africa and we are market leaders in some of the countries in the region, so I would like to see that position further strengthened so that we become THE GDS of choice in East Africa.

What lessons have you learnt at Amadeus?

I have gained an even greater appreciation for technology and I am amazed at how it completely transforms a traveller’s experience. I’ve also gained a greater respect and appreciation for the cultural diversity in our region and how it impacts our business daily.

Tell us a little about your background. Where were you born? Where did you study?

I’m a Ugandan but I was born in Kenya. I’m the firstborn in a family of four children. My childhood can best be described as a “nomadic” existence because my family moved around a lot, mostly in Sub-Saharan Africa, but we also lived in Switzerland for some years. I started high school in Zimbabwe but completed it in the UK and then went on to University there and also did my postgraduate studies there.

What were you doing work-wise before joining Amadeus?

Before Amadeus, I was working as a Key Accounts Executive at British Airways Uganda.

When you were a young child, what did you want to be when you grew up?

I wanted to be an air hostess.

What are you passionate about?

My 3 T’s – travel, tourism and technology.

When you’re not at the office, what is your favourite thing to do?

If I’m not travelling, I am usually serving at my church or spending time with family and friends.

Name the top three items on your bucket list?

A wine tour in the Napa Valley, a South China Sea cruise and a trip to South America (Brazil, Argentina, Panama and Peru).

Where is your favourite holiday destination in East Africa and why?

There are quite a few but one of my favourites is Kyaninga Lodge in Fort Portal, Uganda. It is completely eco-friendly, built from eucalyptus trees that were growing in the area and for every tree that was used, two more were planted. It also overlooks a beautiful crater lake. The scenery is truly breathtaking, especially at dawn with the mist over the lake.

What book are you reading at the moment?

A Lineage of Grace by Francine Rivers.

Name three people who you admire and why?

  • My late Father – for being an amazing mentor, advisor and source of support to me all my life.
  • The late Maya Angelou – for her awesome books and poetry.
  • Wolfgang Amadeus Mozart – for his sheer musical genius and artistry.
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