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World Travel Market Africa, the leading B2B exhibition for Africa’s leisure travel industry, took place this weekend at the Cape Town International Convention Centre and attracted exhibitors from all categories of the leisure travel industry within sub-Saharan Africa as well as North African destinations.

I had the opportunity to speak about mobile travel technology, and found that this hot topic drew significant interest. With more mobile phones in Africa than people – adoption of this technology is crucial across the travel industry. WTM Africa made it clear that success in Africa hinged on understanding what is important to people – and mobile is clearly tops on that list.

To see more about what happened at the conference please visit: Amadeus at WTM Africa