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17 June 2016 , 8:15 am

How can you use Big Data in your travel agency?

Big Brother is watching you… and if you want to remain successful in the years to come, you will need to put on your Big Brother hat as well. 

Your clients want unique and memorable experiences that are tailored to their needs. One way you’ll be able to deliver these experiences is if you have a 360-degree view of your travellers.

Every step in a traveller’s journey – from searching for a timetable or checking in to a hotel – creates volumes of data about travellers.

But, how can you transform this unstoppable flow of data into meaningful information and insights you can work with? Defining the future of travel through intelligence, a new discussion paper from Amadeus Travel Intelligence, outlines how the industry use data analytics to develop innovative products, services and processes that provide travellers with more relevant offers. 

Keep in mind your ‘Travel Intelligence’ journey, that you should never be afraid to experiment. We’re here to help and recommend you work with a trusted partner to use technology and analytics to transform raw data into actionable insights.

As Pascal Clement, Head of Travel Intelligence at Amadeus IT Group points out: the companies that are most likely to succeed are those who will try out new ideas and approaches and who will embrace big data.

Understanding and knowing when travellers are searching and booking means you can target the right people at the right time with the right promotion. 

These are exciting times where the potential for innovation and new ideas is only limited by our imagination.

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This post was written by Luigi Battista

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