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There is a need to disrupt existing business models and bring about different, more innovative ways to solve problems.

This was the message from Kali Ilunga, a 28-year old South African entrepreneur and Wits graduate who was a speaker at the recent ASATA Conference 2015, held from May 22-25 in Durban.

Kali is obsessed with creating ideas that positively disrupt industries. He is the founder and CEO of SeeSayDo – a New York-based tech company, and also the founder of Spoken Ink – a mobile content agency specialising in brand education and training in emerging markets.

Immanuel Banza, Amadeus Southern Africa’s Senior Manager: Strategic Relationships, who listened to Kali’s talk at the ASATA conference, found some of Kali’s ideas inspiring.

Immanuel shared some of Kali’s ideas with us.

“Kali focused on the solving of business problems in different and innovative ways that ultimately improve the user experience and at the same time bring down costs.

“In his talk, he spoke about the need to disrupt existing business models and bring about different, more innovative ways to solve problems. He cited Uber and Airbnb as companies that came about as a result of thinkers who disrupt normal thinking patterns. Critical to disruption, he says, is the employment of young thinkers who don’t follow traditional patterns of thinking or planning. And listening to their thoughts and ideas will ensure the long-term viability of businesses and evolution of business models.”

Kali also highlighted questions and pointers to help people understand how disruption works. Here are a few of them:

· Be among the disruptors.

· Listen to what is happening in the disruptor space.

· Constantly think of and develop new ideas. Do you have the resources to enable this in your organisation?

· Think beyond your local environment and look at who can help you achieve what you want to do from anywhere in the world.

· See your market as global, not local.

· What is the appropriate technology for the market you’re looking at?

· Are you following these steps repetitively?

“Kali made a good point that the more you build on ideas and brainstorm different and better ways of doing things and solving problems, the better you get at it – hence the need to do it consistently and repeatedly,” concluded Immanuel.

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