Best GDS in South Africa
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On September 1, Amadeus was awarded Best GDS in South Africa for the second year in a row at the prestigious Business Traveller Africa Awards.

Amadeus was recognised through this award as the best global distribution system in the South African market, as used by travel agents and bookers. Clients judged on ease of use, service, products and general offering.

“We did it again and showed our clients once again that Amadeus is the right technology partner for them in this market. We’re excited to be recognised for our innovative role in shaping the future of travel in Africa,” says Jannine Adams, Marketing Manager for Amadeus Southern Africa.

Also Amadeus’ clients scooped awards at the event, which was held in Sandton, Johannesburg.

Emirates received no less than three different awards, and was recognised as the best international long-haul carrier. The airline also received the award for the best Business Class into and out of Africa and the best Airport Business Lounge at OR Tambo International Airport.

Low Cost Carrier Kulula in conjunction with Comair was lauded as the best African regional short-haul airline. Kulula was also honoured as the best African Low-Cost Airline.

“We’re truly delighted to receive the award for Best African Low-Cost Airline for the third consecutive year and we are especially pleased to have won it in the same year that celebrates its 16th year of existence within the South African airline industry. When we launched the brand back in 2001 we wanted to make air travel more accessible to leisure travellers and it is a fantastic accomplishment to receive an award slanted more towards the business travel market, as it shows that can play equally strong within both markets,” says Shaun Pozyn, Head of Marketing, Customer Experience and Loyalty at and British Airways (operated by Comair).


The award for the best African long-haul airline went to South African Airways, ahead of Air Mauritius and Kenya Airways.


Mariott received the accolade of Best Business Hotel Group in South Africa, as well as best International Hotel Group.

Thompsons Travel’s Travel Sales Team was seen as the best in South Africa, while Table Mountain was recognised as the best tourism attraction in South Africa.

Launched in 2012 in association with Business Traveller Africa magazine, the awards ceremony is an event for the South African business travel trade.

Future Group engaged ASATA (Association of Southern African Travel Agents), ABTA (African Business Travel Association), and SAACI (Southern African Association for the Conference Industry) in an attempt to source the most credible nominees in each category, and this year also broadened the voting scope to the wider South African business industry, along with engaging the Southern Africa Tourism Services Association (SATSA).

In another change to the voting system, Future Group appointed a board of experienced travel professionals to oversee the announcement of the winners in each category. This board was made up of SA Tourism Chief Marketing Officer Margie Whitehouse; former SANParks CEO and SA Tourism Executive Director Mavuso Msimang; ASATA CEO Otto de Vries; Grant Thornton Johannesburg Deputy CEO & Head of Advisory Gillian Saunders; and former CEO of the International Marketing Council of South Africa Yvonne Johnston.

Best GDS in South Africa